#U$A!U$A!: Ivana Trump Uses “60 Minutes” Interview To Hawk Her Jewelry Line

Ivanka Trump‘s company is under fire this week when it promoted sales of a $10,000 bracelet that she wore on 60 Minutes. The future first daughter’s company now is seemingly backtracking after being accused of conflating her father’s presidential interview with her own personal business.

According to NBC News, a “fashion alert” was sent to journalists on Monday by Monica Marder, VP of sales for Ivanka Trump Fine Jewelry. It promoted Ivanka as wearing “her favorite bangle from the Metropolis Collection”. The bracelet costs $8,800 to $10,800. The email said,

“Please share this with your clients”

Looks like she’s already trying to make money off the election results through what she wore to the interview. Abigail Klem, president of the company, said in a statement to NBC News that the “style alert” distributed to fashion journalists after the 60 Minutes interview

“was sent by a well-intentioned marketing employee at one of our companies who was following customary protocol, and who, like many of us, is still making adjustments post-election.”

We are proactively discussing new policies and procedures with all of our partners going forward.“

A public relations firm that represents Ivanka Trump would not comment on whether or not the president-elect’s daughter was aware that the email went out to begin with but the interview was not the first time Ivanka used her father’s political spotlight to highlight her brand. In July, she marketed a blush pink sheath dress she wore at the Republican National Convention. The dress, which retailed at a more affordable $138, quickly sold out.

Ironically, the future First Daughter insisted that the Trump brand wasn’t a priority during the interview. She told Lesley Stahl when asked if the nasty campaign has tarnished the Trump brand.

“I don’t think it matters. This is so much more important. And more serious… That’s the focus.“

Yeah, right.

(via NBC News)

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